The Pewdiepie Problem: Now What

     For the people who have been in a coma for the past few weeks, you have missed a major scandal involving mega internet superstar and YouTube Jesus Felix Kjellberg a.k.a. Pewdiepie. So here how it went down. Pewds made a video about a website named Fivrr that, by giving five dollars they will do anything you want. While discussing the company, he decided to make a couple of jokes by having two people holding up a sign saying Death to All Jews, subscribe to Keemstar and having a guy dress up as Jesus say Hitler did nothing wrong. Funny? Not according to Wall Street Journal who saw this and decided to make a story accusing Pewds of being a nazi. This has sparked outrage and led to probably one of the biggest internet celebrity scandals of the year, so far.
     The scandal has led to the company he was signed with, Maker Studios who is owned by Disney, to drop him, the cancellation of his upcoming show on YouTube Red, and YouTube to demote him by removing his premium ad service. Pewds have been silent for a few days until he made a video addressing the video and apologizing for the joke.

“I'm sorry for the words that I used as I know they offended people, and I admit that the joke itself went too far,”

He continues on to say:

"I do strongly believe that you can joke about anything, but I also believe that there's a right way and not the best way to joke about things. I love to push boundaries, but I would consider myself a rookie comedian and I've definitely made mistakes like this before. But it's always been a growing and learning experience for me. And it's something that I actually learn to really appreciate. And I think this whole situation has definitely been that for me, and it's something that I'm going to keep in mind moving forward."

     Is anybody in the wrong? Are things being too PC? Is Pewdiepie a nazi? This scandal, and whole ordeal has been an example of certain media outlet sensationalizing certain things just to cause a scandal and most importantly to get views and clicks. For those who don't know what sensationalism is, it's basically when media takes something and completely run away with giving bogus and untrue stories just for attention. It is unethical and goes against journalistic morals. Not all media do this and this isn't a caution to distrust all media outlets. I am however shocked that out of all places, Wall Street Journal is responsible of this.
     Pewds is of course not a nazi, unless he is a part of some secret club and that's a probable as me winning the lottery. He did however got himself in this situation and Wall Street Journal saw an opportunity to pounce and they did just that. As for Disney and YouTube, they did want was logical and you can't be really mad at that as they saw a potential problem and scandal and protected themselves and their money. It what corporations do.
     The question is now what is to be done after the interwebs have shitted itself and threw it at the nearest fan? Well, Pewdiepie did what he was suppose to do. He acknowledged the issue with his joke and apologized and set the story out. He should also be aware that this will not be the last of it and there will be a target on his back. I think he has learned a lesson not to give people ammunition to attack. As for Wall Street Journal, they did what they sought to accomplished, not what he said as a attack to get him, but get their story and get their views. Other news sources who do nothing but sensationalize will be out to do the same and how this thing exploded will give just enough reason to do so.

What are your thoughts?

Smosh the Movie: Will it be a Smash or go Smush?

     YouTube viewers Rejoice! It has been announced that the comedic YouTube duo, Smosh (Anthony Padilla and Ian Hecox), will be making a full feature movie. According to Variety, Smosh have partnered with Lionsgate who will be deal with global distribution rights for the movie. According to the press release, the movie is being helmed as a Bill and Ted's Excellent Adventure of 2014 with a bit of Road Trip thrown in to the mix. The movie will have the duo embarking on a wacky and zany adventure to erase an embarrassing clip from being seen by all, particularly Anthony's crush in the movie, Anna.
     For those who haven't heard of Smosh, they are a part of the YouTube elite. When people say that in order to make money and be famous on YouTube you have to had an account in 2005, they're mostly referring to them. Smosh has made an empire on YouTube. Their main channel consists of them posting comedic videos from the duo that are being watched by over 18 million subscribers. They have broken off to other projects. They have a gaming channel and a channel that produces other content like cartoons.
     Smosh, new feature film adventure is the most recent of the current trend of other YouTube celebrities that are trying to venture off from the site and are trying to make some money in Hollywood. Musical comedic duo Garfunkle and Oats have a TV series on IFC, Grace Helbig is getting a show on E!, and Epic Meal Time has a cooking show on FYI. All of this has started with Fred, a character Lucas Cruikshank created by posting videos of him as the character on YouTube. Cruikshank's Fred character has led to a series on Nickelodeon and a movie, which was also distributed by Lionsgate.
     While it is cool while Smosh have a major movie on their hands, the question is how will it fare to the general public that doesn't sit down in from of a computer to watch videos all day. Honestly, they will have their work cut out for them. They will be presenting their stuff to an almost different format. These will not be the same core audience of people who sit in front of a computer to watch content.  It is known that people who watch videos on YouTube have short attention spans, so the transitioning content from a 3-5 min video to an hour and a half movie will be a big task. A matter of fact it will be really hard. Will their fans actually sit in front of a screen to see the same content for over an hour? You also risk losing the quality of the content in the video like certain jokes by stretching them out and risking them not be funny. Going back to Cruikshank, Fred the Movie was a disaster. It was universally panned by critics and moviegoers and only 7.6 million people saw it.
     I'm not dooming the movie before it even comes out nor am I saying that it can't be done. Again, it will be a hard task. There is a possibility that the Smosh can pull it off and the movie might do well. Regardless if it does well or not, it is fascinating to see Smosh try to do something outside of their comfort zone of posting YouTube videos. Like the other YouTube stars I mentioned earlier, I'm sure they know that their time on YouTube is short. You can't capitalize off of YouTube forever. You have to try other markets and do something bigger and different. It will be interesting to see if they can actually venture off from web content and make a name for themselves in Hollywood.

What are your thoughts on how the movie will fair? Do you thing it will be good or will it be bad?