YouTube viewers Rejoice! It has been announced that the comedic YouTube duo, Smosh (Anthony Padilla and Ian Hecox), will be making a full feature movie. According to Variety, Smosh have partnered with Lionsgate who will be deal with global distribution rights for the movie. According to the press release, the movie is being helmed as a Bill and Ted's Excellent Adventure of 2014 with a bit of Road Trip thrown in to the mix. The movie will have the duo embarking on a wacky and zany adventure to erase an embarrassing clip from being seen by all, particularly Anthony's crush in the movie, Anna.
For those who haven't heard of Smosh, they are a part of the YouTube elite. When people say that in order to make money and be famous on YouTube you have to had an account in 2005, they're mostly referring to them. Smosh has made an empire on YouTube. Their main channel consists of them posting comedic videos from the duo that are being watched by over 18 million subscribers. They have broken off to other projects. They have a gaming channel and a channel that produces other content like cartoons.
Smosh, new feature film adventure is the most recent of the current trend of other YouTube celebrities that are trying to venture off from the site and are trying to make some money in Hollywood. Musical comedic duo Garfunkle and Oats have a TV series on IFC, Grace Helbig is getting a show on E!, and Epic Meal Time has a cooking show on FYI. All of this has started with Fred, a character Lucas Cruikshank created by posting videos of him as the character on YouTube. Cruikshank's Fred character has led to a series on Nickelodeon and a movie, which was also distributed by Lionsgate.
While it is cool while Smosh have a major movie on their hands, the question is how will it fare to the general public that doesn't sit down in from of a computer to watch videos all day. Honestly, they will have their work cut out for them. They will be presenting their stuff to an almost different format. These will not be the same core audience of people who sit in front of a computer to watch content. It is known that people who watch videos on YouTube have short attention spans, so the transitioning content from a 3-5 min video to an hour and a half movie will be a big task. A matter of fact it will be really hard. Will their fans actually sit in front of a screen to see the same content for over an hour? You also risk losing the quality of the content in the video like certain jokes by stretching them out and risking them not be funny. Going back to Cruikshank, Fred the Movie was a disaster. It was universally panned by critics and moviegoers and only 7.6 million people saw it.
I'm not dooming the movie before it even comes out nor am I saying that it can't be done. Again, it will be a hard task. There is a possibility that the Smosh can pull it off and the movie might do well. Regardless if it does well or not, it is fascinating to see Smosh try to do something outside of their comfort zone of posting YouTube videos. Like the other YouTube stars I mentioned earlier, I'm sure they know that their time on YouTube is short. You can't capitalize off of YouTube forever. You have to try other markets and do something bigger and different. It will be interesting to see if they can actually venture off from web content and make a name for themselves in Hollywood.
What are your thoughts on how the movie will fair? Do you thing it will be good or will it be bad?
No comments:
Post a Comment