Sony, YouTubers, and Digital Media Part 2: Do YouTubers Belong Outside of YouTube?

Last week I talked about a video YouTuber Joshua Ovenshire, Jovenshire, made about concerning Cable, Digital Media. To recap, Ovenshire made a case that due to PlayStation Vue, we might see the final nail in the coffin for cable as its service can offer channels you want for a cheaper service. What I had to say about is that the service Vue, will not be the cable killer. Cable still has its hooks in everything that even with the popularity of the Netflixes and Hulus it won't be going away. We have a service similar service compared to Vue, Sling TV and that did nothing to Comcast. Vue could be the potential to something, but we won't see the death of Cable anytime soon.

     In the second half in the video Ovenshire made an opinion that as Digital Media is growing and TV is dying, channel executives will start needing YouTubers, Vine stars, and other internet celebrities in order to create content for their shows online. I know considering that Ovenshire being a YouTuber himself he would think this way. 

      I'm not going to deny that YouTubers and YouTube are done and are doing things with networks. Grace Helbig has a talk show on E! Timothydelaghetto has been on the comedy improv show Wild N Out and Epic Meal Time have a show on FYI . It has always been like this since Fred had his deal with Nickelodeon to do a series and a few movies. However I don't know how he came to the conclusion that as channels make the transition online equals a high demand for YouTubers and Vine stars to work for these channels.

      There is still a big stigma with how networks and Hollywood is willing to work with internet celebrities as they still see them as regular people that just film themselves on camera doing whatever and upload it to YouTube. And there is a valid reason why. There hasn't been a YouTuber or a Vine star who has found any success outside of YouTube. Epic Meal Time haven't had good luck with shows outside of YouTube as they had a couple with G4 and Revision3. Both fell through. Hopefully Epic Meal Empire won't? Helbig's show is on thin ice as it is being proven time and time again on E! unless you are a Kardashian, or if your talk show doesn't have the words Chelsea Handler on it nobody will be willing to watch it. Also Lucas Cruikshank, Fred, after all the deals he's done as Fred is right back to where he started, on YouTube. Not acting as Fred, just doing vlogs. These people have millions of people watching their content on YouTube but are simply failing to get these fans and viewers to follow them outside of YouTube or enough for them to transition into something beyond YouTube.
     Again there is no connection that as content is migrating to digital formats that these companies are going to rely on YouTubers and Viners. There is the fact as there have been deals where we've been getting shows premiering on Hulu and Netflix, due to the audience that use these formats, these networks and people who have been doing online content have been doing the same things they have always done by hiring talent, overlooking internet celebrities all together. There might be deals in the future, but not in the way or not as many as Ovenshire thinks there will be.

What are your thoughts?

        

Sony, YouTubers, and Digital Media Part 1: Is Cable Truly Done For?

     YouTuber Joshua Ovenshire A.K.A The Jovenshire, from Smosh Games, made a video concerning the recent announcement Sony made at E3 this year. Starting soon, Sony announced that it would be expanding its service, PlayStation Vue to more cities, Los Angeles and San Francisco. PlayStation Vue is a service allowing its users to purchase single cable channels and stream on the PlayStation 4. In the video, he states that PlayStation Vue will be a big deal as, what he claims it will change media forever. Ovenshire is acknowledging the current trend with digital media. It is popular with the younger demographic as this generation is starting to prefer watch content online compared to watching shows on TV. There are less and less young people watching TV. But the question is will this move on Sony be or will it be the beginning of the end of cable?
     First of all, cable isn't going anywhere. It is true that people are preferring to watch shows online, companies like Time Warner and Comcast have their hands in things have they have in so deep that not even Superman can loosen their grip. Cable stations are, slowly but surely, adapting to digital formats and have been doing so in order to compete with the Netflix and the Hulus. Ironically, cable companies are working with these services like Hulu in order to get people who prefer watching things online to watch their channels. Also, the offer Sony is making to its customers isn't new. It is very similar to Sling TV. Sling TV, like what Sony is hoping to do, is an online TV service the offers channels for $20 a month, cutting out cable. Sling has barely made a dent competing with Comcast's second quarter earnings. Sony may have a harder time as not that many people are buying PS4s for TV.
     Ovenshire might be on to something. Eventually we might see cable go, but it's going anywhere soon. Vue service offers more channels than Sling, yet Sling is cheaper with its $20 compared to Vue's $50, but I highly doubt that PlaySation Vue will be the cable slayer, especially considering how Sling has fared and the number of people who buy PlayStation 4s to do things other than playing games. For something to make people who really jump from its gonna have to be a much better service provider.

YouTube vs Twitch: Who Will Get the Streaming Crown?

   
YouTube is planning to revamp and relaunch their live streaming service. The reason behind is because YouTube wants to put its live streaming in a direction that will cater to gaming and eSports companies and viewers.

     "Gaming and eSports in particular are going to be a big driving force for the new-look YouTube Live," one source said. "There'll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of eSports viewers are only going to grow when Google starts promoting and partnering with these events." 

     As you can tell, this us starting to sound a bit like another site that allows. People to live stream playing video games. What site could that be? Of course Twitch. Twitch hosts over 45 million users with 12 billion minutes of streaming games. Only last year that Google, YouTube's owner, tried to buy Twitch before its deal with the site fell through and Amazon ended up buying it for 1 billion. So Google and YouTube has learned the motto if you can't buy it, beat it. But can they?
     Twitch has made itself know to be the place online where you can go to watch people playing games live. Anything that will try to compete with that will have a hard time to beat Twitch, including YouTube. YouTube has their work cut out for them. Although YouTube still dominates as the source for gaming content with Let's Plays and people who had became internet famous for playing video games like Pewdiepie, Markiplier, and The Game Theorist, Twitch is slowly coming for that crown. Twitch hasn't taken YouTube's place but it's starting to take its spotlight. So it's no wonder that YouTube is trying to outdo Twitch. The question is will it?

As I said earlier it will be hard to do, but it seems that it won't be likely for YouTube to upstage Twitch with live streaming gameplays. Twitch has put itself in a niche that people will most likely stool prefer to do eSports and do live streams no matter what YouTube does. Twitch has made itself synonymous with live streaming games. There's also the question of content. YouTube as it is now seems like a mini basic version of Twitch and until we see the finish product, which their probably won't be that much improvement, it will still come off as a basic Twitch.
     YouTube and Twitch are two different sites with different content. Again, Twitch is mainly for live streaming video games and YouTube has become a palette for creating other gaming content like shows and other forms of entertainment. They should stick to what works for them.

What do you think?

Does It Suck? - Smosh Food Battle: The Game

 

     For those who don't know who Smosh are, they are a comedic YouTube duo comprised of one Ian Hecox and one Anthony Padilla. They upload videos of them in querky nerd skits referencing movies, video games, and current pop culture on YouTube that millions of people, mostly kids, watch. Since the creation of their channel in 2005, they have garnered more than 14,000,000 subscribers and billions of views. They have their own gaming channel as well, Smosh Games, which millions are subscribed to as well.

     So what do you do when you are one of the top elite of nerdy gamers on the internet and made a business out of it? You further expand your business and make a video game of course. That's exactly what they did. Smosh Food Battle: The Game has been out for a while, and honestly I've been curious about how the game would turn out when I heard about it along with some of their fans. The question is: Does It Suck?

The Rundown

Smosh Food Battle: The Game is an action adventure game. You control Anthony as he goes on a quest to rescue  people from his town from monstrous donuts. You start on a world map as you make progress not only by beating levels, but collecting stars. You will eventually need stars to go on until the ending. You get them by exploring the levels solving puzzles and beating enemies, getting three per level. The game is basically Metroidvania as you will need to acquire and upgrade weapons in order to beat the game. You need weapons to further explore levels and you will need to upgrade them to beat harder enemies. The way you do this is by collecting food.

The upgrade system involves you forging food items and combining them into items like food or clothing. With this being a free and pay app on your phone, unless you can buy your items, unlike me, you will be replaying levels, a lot.

The Controls

The controls of the game are simple. You tap on everything with the touch screen of your phone. When you play as Anthony, you drag your finger on the screen to steer him in whichever direction you want him to go. When fighting enemies, depending on the weapon you have, you tap on the enemy to hit them. I had a bit of a problem with the controls in the first time playing. They seem to be all over the place. I would try to attack an enemy and would often bed up running into them leaving me wide open to get hit. It does take awhile to get use to and work around this. Luckily the enemy AI is simple and you can pick up their attack patters.

Music
Honestly, I'm not really a fan of the music. It's somber and doesn't match the feel of the game. It's almost like you're playing the musical score of Desperate Housewives while fighting giant donuts.

Visuals
For an app game on your phone or iPad, the visuals are nice. Ian and Anthony are drawn is a cartoonish style that is reminiscent of a cell-shaded Legend of Zelda: Spirit Tracks. This matches the over the top style off the game. Playing the game with killer donuts and edible food weaponry is like something out of Looney Tunes. I mean your fighting donuts, would everything be drawn epically like Gears of Wars or something?

Final Verdict
So, does it suck? Not at all. Smosh Food Battle: The Game is pretty decent. I wasn't expecting it to be this good. I'm impressed with how the final product turned out. Even if you are unwilling to fork over some cash for crystals or whatever, replaying the levels doesn't seem like a chore as you can always find something new to explore or find new and interesting ways to destroy donut monsters. The ONLY drawback is how everything works with the touch screen. It's not bad, it just can get get a tad bit annoying sometimes. It can leave you to be resourceful and work around it. Maybe that was Ian and Anthony's plan? What the hell it's free, play it. Smosh Food Battle: The Game gets 3.5 Killer Bearclaws out of 5.

Smosh the Movie: Will it be a Smash or go Smush?

     YouTube viewers Rejoice! It has been announced that the comedic YouTube duo, Smosh (Anthony Padilla and Ian Hecox), will be making a full feature movie. According to Variety, Smosh have partnered with Lionsgate who will be deal with global distribution rights for the movie. According to the press release, the movie is being helmed as a Bill and Ted's Excellent Adventure of 2014 with a bit of Road Trip thrown in to the mix. The movie will have the duo embarking on a wacky and zany adventure to erase an embarrassing clip from being seen by all, particularly Anthony's crush in the movie, Anna.
     For those who haven't heard of Smosh, they are a part of the YouTube elite. When people say that in order to make money and be famous on YouTube you have to had an account in 2005, they're mostly referring to them. Smosh has made an empire on YouTube. Their main channel consists of them posting comedic videos from the duo that are being watched by over 18 million subscribers. They have broken off to other projects. They have a gaming channel and a channel that produces other content like cartoons.
     Smosh, new feature film adventure is the most recent of the current trend of other YouTube celebrities that are trying to venture off from the site and are trying to make some money in Hollywood. Musical comedic duo Garfunkle and Oats have a TV series on IFC, Grace Helbig is getting a show on E!, and Epic Meal Time has a cooking show on FYI. All of this has started with Fred, a character Lucas Cruikshank created by posting videos of him as the character on YouTube. Cruikshank's Fred character has led to a series on Nickelodeon and a movie, which was also distributed by Lionsgate.
     While it is cool while Smosh have a major movie on their hands, the question is how will it fare to the general public that doesn't sit down in from of a computer to watch videos all day. Honestly, they will have their work cut out for them. They will be presenting their stuff to an almost different format. These will not be the same core audience of people who sit in front of a computer to watch content.  It is known that people who watch videos on YouTube have short attention spans, so the transitioning content from a 3-5 min video to an hour and a half movie will be a big task. A matter of fact it will be really hard. Will their fans actually sit in front of a screen to see the same content for over an hour? You also risk losing the quality of the content in the video like certain jokes by stretching them out and risking them not be funny. Going back to Cruikshank, Fred the Movie was a disaster. It was universally panned by critics and moviegoers and only 7.6 million people saw it.
     I'm not dooming the movie before it even comes out nor am I saying that it can't be done. Again, it will be a hard task. There is a possibility that the Smosh can pull it off and the movie might do well. Regardless if it does well or not, it is fascinating to see Smosh try to do something outside of their comfort zone of posting YouTube videos. Like the other YouTube stars I mentioned earlier, I'm sure they know that their time on YouTube is short. You can't capitalize off of YouTube forever. You have to try other markets and do something bigger and different. It will be interesting to see if they can actually venture off from web content and make a name for themselves in Hollywood.

What are your thoughts on how the movie will fair? Do you thing it will be good or will it be bad?