Let the joyous news be spread the wicked old Nintendo's YouTube creators program at last is dead! Yes, people you've heard it. Nintendo has announced that they will be putting an end to their Creators Program. Nintendo's statement:
"We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines."
So, by ending the program Nintendo appears that the company is going to be a bit more easy on how content creators feature videos containing Nintendo games. Hearing this news, you can be certain a lot of gamers on YouTube or YouTubers who like to make videos featuring Nintendo content are pretty excited hearing this news. But why? What made Nintendo's program so unpopular?
As you know YouTubers get paid on YouTube by views and ad revenue. Gaming is one of the most popular genre with millions watching videos dedicated to video games as well as watching live streams of creators playing video games. Nintendo has been notorious in how they would take down videos and remove streams of creators featuring their content. In response to this Nintendo made a creators program in order to reach out to YouTubers and make things simple. This made things right? Wrong.
The program had YouTubers follow a strict set of guidelines in which they had to follow in order to not have their videos taken down. Along with the set of rules what made YouTubers upset was the fact that they couldn't live stream games as Nintendo as they viewed this as spoiling content and driving away people that would buy the games. Also you would have to send the video to Nintendo and wait three business days for it to be deemed "satisfactory". What also didn't sit well was that signing up for the program Nintendo would pocket and good chunk of the money, 30% of revenue for the channels and 40% for video content.
Nintendo had a program where a lot of YouTubers found to be a bit unfair and in some cases completely took advantage of their content. Famous YouTuber Pewdiepie said:
"I also think this is a slap in the face to the YouTube channels that does focus on Nintendo game exclusively. The people who have helped and showed passion for Nintendo's community are the ones left in the dirt the most.
And finally, when there's just so many games out there to play. Nintendo games just went to the bottom of that list. Even if more publishers starts implementing this idea of sharing revenue. Then fine, there's always going to be plenty of games out there, ready to become the next "Mienkraft" - Sounds cheesy, but it's true."
It's true that with how Nintendo's original program stood and how many YouTubers felt that it was unfair it would largely turn them off from signing onto the program and even not consider playing Nintendo games which would not only hurt the relationship between them and the company but also having their games be featured in videos which could lead to more people buying their games. The program will be ending March 20, 2019. What are your thoughts on this recent news and Nintendo shutting down their Creators Program?
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