YouTuber Joshua Ovenshire A.K.A The Jovenshire, from Smosh Games, made a video concerning the recent announcement Sony made at E3 this year. Starting soon, Sony announced that it would be expanding its service, PlayStation Vue to more cities, Los Angeles and San Francisco. PlayStation Vue is a service allowing its users to purchase single cable channels and stream on the PlayStation 4. In the video, he states that PlayStation Vue will be a big deal as, what he claims it will change media forever. Ovenshire is acknowledging the current trend with digital media. It is popular with the younger demographic as this generation is starting to prefer watch content online compared to watching shows on TV. There are less and less young people watching TV. But the question is will this move on Sony be or will it be the beginning of the end of cable?
First of all, cable isn't going anywhere. It is true that people are preferring to watch shows online, companies like Time Warner and Comcast have their hands in things have they have in so deep that not even Superman can loosen their grip. Cable stations are, slowly but surely, adapting to digital formats and have been doing so in order to compete with the Netflix and the Hulus. Ironically, cable companies are working with these services like Hulu in order to get people who prefer watching things online to watch their channels. Also, the offer Sony is making to its customers isn't new. It is very similar to Sling TV. Sling TV, like what Sony is hoping to do, is an online TV service the offers channels for $20 a month, cutting out cable. Sling has barely made a dent competing with Comcast's second quarter earnings. Sony may have a harder time as not that many people are buying PS4s for TV.
Ovenshire might be on to something. Eventually we might see cable go, but it's going anywhere soon. Vue service offers more channels than Sling, yet Sling is cheaper with its $20 compared to Vue's $50, but I highly doubt that PlaySation Vue will be the cable slayer, especially considering how Sling has fared and the number of people who buy PlayStation 4s to do things other than playing games. For something to make people who really jump from its gonna have to be a much better service provider.
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